Content:

• What is infrared technology?
• Evolution of Burda WTG
• Major product lines
• Awarded modular system

What is infrared technology?

Evolution of Burda WTG

• established in 1990
• founder and CEO : Jiri Burda
• infrared heating systems, cooling and lighting
• active in over 50 countries including USA, EU, UAE
• more than 90 products "designed in Germany"
• countless innovations and patents

In 1990 then 25-year old student of business and economics Jiri Burda establishes a company in wholesale and foreign trade. The office and warehouse had a size of about 160 m². Not much but enough to give the business an initial boost. By the end of 1997 the company begins to specialize in heaters with short-wave infrared technology. This proved to be a very good decision, until that point in time long-wave heaters and gas heaters were found most often. Those appliances however lose a lot of heat to the surrounding air and are less efficient. Mostly used in the garden or outdoor seating areas of restaurants, gas and long-wave heaters consume a lot of energy without giving off much in return.

Burda invests into new IR-A heaters and is the first to introduce this pioneering technology to the European market. This type of heat works independently from the weather and has no loss of heat. The technology is suitable for indoors and outdoors. A few years after the introduction of this technology Burda begins production of their very own designs and international patents. The combination of lighting and heating becomes an international bestseller, the TERM2000 and SMART product lines are an absolute success. Burda management reacts quickly to the customer feedback and soon introduces a variety of other developments, such as a state-of-the-art combined heating and cooling system PERFECTCLIME which is also patented internationally. Afterwards, the heater tubes are improved. Until summer 2012 the heater tubes emitted the typical reddish light. Afterwards Burda introduces new IR heaters with up to 80 percent reduced light glare. In March 2013 so-called no glare heaters are added to the range. No glare models emit no lighting at all. A huge achievement back then, no glare technology is standard nowadays. In the year 2014 the product range is further enhanced and improved with heating panels.

Due to climate warming Burda also expands the cooling range. The perceived temperature near the skin is reduced by up to 12-15°C with fine mist. A useful addition to the catalogue since weather and climate are becoming more and more hot and dry all around the globe. In the first half of 2017 another milestone is set : an award-winning modular system that incorporates infrared heating, water cooling and lighting in one single slim appliance. The system can be combined and adapted in a variety of ways. The module can be used year-round in different weather situations while also illuminating softly with energy-efficient LED spots. The patent is one of the most significant of Burda’s inventions.

Nowadsays Burda WTG exports short-wave heating and cooling units to over 50 countries worldwide. After the striking success of the modular system Burda enters the Asian and Pacific market. The outdoor market amounts to about 70 % of the international turnover, meaning waterproof heaters and coolers used for events, patios, gardens and cafes. Particularly in Asian and Pacific countries with an increasing tourism sector and sudden falls in temperature a quick all-in-one solution is much needed. The next goal for Burda WTG is the optimization of heating and cooling units in terms of efficiency and performance.

Major Burda WTG product lines

Infrared heaters

PERFECTCLIME
Combines heating and cooling (available with and without lighting)
Modular heaters with cooling function and lighting

ULTRA LOW GLARE and NO GLARE
Heaters with up to 100% reduced visible light output

Heatpanels
Radiant heating panels

Award-winning modular system